SAP Business Transformation Management Executive Roundtable

Oman

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Location
InterContinental Muscat by IHG Al Kharjiya Street - Al Shati St - Area 114 - Oman
Date
Oct 22, 2025
9:30 AM - 3:00 PM GST
See Agenda
Seats
25 Attendees
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A successful transformation initiative requires an actionable strategy, a unified vision across business and IT, and a focus on delivering tangible results.

This exclusive roundtable offers a new perspective on the role and impact of process excellence in successful business transformations.

Join us to discuss innovative ways to combine process excellence, enterprise architecture, and digital adoption for truly holistic and continuous business transformation. Learn how you can help make transformation a core capability that keeps your company ahead of the curve.

Gain new perspectives and become transformation-ready! 

Discover how you can:

  • Navigate business transformation: Achieve the visibility needed to navigate complex transformations and enable collaboration throughout the journey.
  • Enable ERP transformation: Understand and anticipate the impacts of all process changes.
  • Achieve operational excellence: Envision operational excellence goals, address challenges, share strategies, and create an actionable roadmap to your future state.
Check out the full agenda for more information. 

Seats are limited. Register now!

Agenda

9:30 - 10:00
Registration
10:00 - 10:10

Welcome & Overview

Hussam Amasha
Hussam Amasha
Strategic Account Executive, Business Transformation Management
10:10 - 10:25
BTM Keynote

Business Transformation from Strategy to Execution with SAP

For more than half a century, SAP has been the driving force behind businesses worldwide, navigating a landscape of relentless change that is now accelerating at an unprecedented rate. Join us for this captivating keynote session as we delve into building a robust transformation capability to meet future challenges head-on. Discover the four essential pillars of transformation—people, processes, applications, and data—and learn how to initiate meaningful transformation and change within your organization.

We will explore how solutions like SAP Signavio, SAP LeanIX, and WalkMe —with the power of GenAI - can embed a culture of continuous excellence and innovation. 

Mehryar Entezari
Mehryar Entezari
SAP BTM Strategic Value Advisor
10:25 - 10:40
ERP Transformation Keynote

ERP Transformation Essentials: What & How

In today’s rapidly evolving macroeconomic landscape, organizations must be able to adapt to adapt to ever-evolving digital technologies and constant change. This session highlights how organizations can develop ERP transformation capabilities to thrive in this dynamic environment.

Drawing on insights from our vast customer based, we will explain how to bridge from strategy to execution. We will dive deeper into how SAP’s Integrated Tool Chain which includes effective business process management holistic enterprise architecture & digital adoption platform serve as critical enablers for success. This session will help you understand how you can accelerate & de-risk your transformation. 

Hussam Amasha
Hussam Amasha
Strategic Account Executive, Business Transformation Management
10:10 – 10:40
SAP Signavio Demo

Elevating Business Agility: Achieving Operational Excellence with SAP Signavio

For more than half a century, SAP has been the driving force behind businesses worldwide, navigating a landscape of relentless change that is now accelerating at an unprecedented rate. Join us for this captivating keynote session as we delve into building a robust transformation capability to meet future challenges head-on. Discover the four essential pillars of transformation – people, processes, applications, and data – and learn how to initiate meaningful transformation and change within your organization.

We will explore how solutions like SAP Signavio, SAP LeanIX, and WalkMe – with the power of GenAI – can embed a culture of continuous excellence and innovation.

Haydar Bora Taser
Haydar Bora Taser
Solution Advisor, Business Transformation Management
11:25 - 11:45
Break
11:45 - 12:30
SAP LeanIX Demo

Enabling Innovation: Freeing your application portfolio of tech debt and obsolescence risk  

Technical debt stands in the way of organizations adopting new innovations, from cloud technologies to AI. As companies maintain multiple redundant applications and continue running outdated systems, they accumulate technical debt that results in rising costs, system failures, decreased productivity, and employee turnover.

This session explores proven methods for evaluating and addressing technical debt, to support successful digital transformation initiatives. 

12:30 - 1:00
WalkMe Demo

Successful Transformations

Any transformation, irrespective of the cost or length of time to develop, implement or deploy, is only successful if the users can use it. Going live can be seen as a technical success, but the success for a business is measured by the benefits that a good transformational change process can bring by way of increased revenue, cost savings and risk mitigations.

We will look at how SAP WalkMe's Digital Adoption Platform helps to provide the last step of any transformational change and engages the user.

1:00 - 1:45
Roundtable

Customer Roundtable

Having grasped a good understanding of the SAP Business Transformation Suite, this informal and interactive session provides the opportunity to share your own experience and explore how individual BTM portfolio solutions could address your specific challenges. 
1:45 - 3:00
Networking Lunch
Annabelle Laudano

We are happy to answer your questions

Annabelle Laudano

Field Marketing Manager, South Europe & Middle East