Technology professional and fitness buff, Michael Voegele was appointed CIO of adidas in October 2015, assuming global responsibility for IT activities across all brands (adidas, Reebok, TaylorMade and their subsidiaries) and in over 100 countries. In this role, he participates in the digital transformation of adidas, directly contributing to brand desirability and the company’s commercial success.
Michael joined adidas in April 2011 as VP Group Functions & Cross Functional and Head of Enterprise Architecture to take on the lead in defining and executing comprehensive BI, Group Data Management and IT Security strategies for the adidas Group. He was also in charge in delivering world class IT services and systems to the Global Finance and HR teams of the adidas Group.
Prior to joining adidas, Michael held various management positions at SAP including Vice President Centre of Expertise EMEA and Head of SCM, Centre of Expertise Logistics. In his foundational years, Michael graduated as a business engineer at the University of Karlsruhe and is passionate about sports and putting people in the center of all activities